Sunday, June 07, 2009

OOH is not just a media problem!!

I work for a media company now (BIG 92.7 FM part of the Reliance ADA group; 45 stations across India) as Station Head for Trivandrum. I head the Kerala Market... essentially because there are no other BIG FM stations in the state which means I take care of the entire state, as far as BIG FM is concerned that is (Dont blame me for the sorry state of affairs there otherwise)!
I joined the company on the 4th of May, 2009 and ever since have been on a whirlwind tour of the length and breadth of India... Readers dont mistake me, its not that I'm an important Jet Setter in the company... its just that I have been booted from place to place on the excuse of training me. This ass-kicking took me to Delhi, Mumbai, Bangalore and finally to Trivandrum.

Anyway, part of the groups business is OOH media... expanded, it is Out Of Home. Meaning, all those hoeardings that you see at junctions, Malls, Buses, Metros etc. the BIG company (on many levels!) has many of these assests that we rent out. (For advistising please contact me at 9020680385 :) ) Well its not easy business. With so many players in the business, its cut throat competition.

So, anyway when I reached Bangalore after 2 weeks on the road (literally!) I went on a shopping spree! I went to all those stores in Bangalore which screamed 60% OFF!! Even at those prices, most of the clothes were out my reach and having just spent a year doing my MBA and not earning did not help matters at all either! All the same, I managed to grab hold of my bag full of 1 Rupee coins and heaved it to the shop.

My friend who was with me all the time was obviously impressed with my high speed purchasing rampage. I was like a Rhino in a China shop! Or rather like a star crazy girl when her hearthrob hero enters the room... I bought everything from shirts to trousers to socks to undergarments! After doing this over quite a few shops and maxing out his credit card, he took me aside and councelled me, "Dude... slow down. These shopd will be here later too. You can buy all these clothes after you get your first months salary too! And since when did you start getting so finiky about the clothes you wear? From what I know of you, you wear just about any old rag that covers you!!"

"Dude..." I whispered, "Dont tell anyone, but this is what happens if you are OOH for 2 weeks at a stretch... laundry not done!!"


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